Credit Card Fraud
Written by June Campbell
W A R N I N G
All rights to original works are reserved for the creators
June Campbell's writing has appeared
in several international print publications.
Shoplifting on the Web
Credit card fraud is definitely on the rise, especially when credit card thieves "test" a stolen card by running it through an Internet merchant's credit card technology.
When they find a card that "works" on the web, they know that the card is "safe" and it can then be redistributed. Once a card is known to be safe, the thieves typically make as many purchases as possible before the owner reports the card. Electronics, computers and jewelry are the products most commonly targeted, but no merchant is safe.
The bad news for webmasters is that banks will usually discontinue any Internet Merchant Account that they determine is being used for testing stolen cards.
In the case of digital goods, a disappointingly high number of consumers are practicing "Internet shoplifting."
The process is simple enough. Customers can contact their credit card company and request a refund, claiming that they did not make the purchase, or that the product was not delivered or was unsatisfactory.
Since digital goods cannot be returned, the customer can download the merchandise then request a refund from the merchant or a charge back from the credit card company.
In a situation where the goods have been ordered via mail order (or over the Internet), the law protects the customer for a period of 30 days. Requests for a refund during this time will usually be honored.
Merchants, even perfectly legitimate merchants, who attract too many charge backs are in danger of having their merchant account discontinued.
Between a Rock
If you are selling something from your web site, the single most important service you must offer is to accept credit card transactions. In the 18 months that I have been selling products online, 90% of my sales come through credit card transaction, although I offer two alternative payment methods.
If the card is accepted, the sale is processed and both merchant and customer receive notification so product delivery can occur.
June Campbell is a professional writer whose work has appeared
in a several international print and online publications. Visit her
business resource web site for a free newsletter, free gifts, articles,
guides for proposal writing, business plan development and more.
No advice on this site should be used
without first contacting another professional in that field.
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