|I wrote the phrase, "Irusha likes cake" on my brand new whiteboard and left it there for a couple of weeks. I was consulting a large financial company, and Irusha was the name of the guy that sat next to me - and a good friend of mine. The company had a brand new office space - and I thought a clean whiteboard is a sin, so I wrote the phrase as a joke.|
What The Heck
In the two or three weeks it was up many people stopped by and looked at the whiteboard and puzzled at it. It had a bit of a poetic meter and people would walk away muttering, "Irusha likes cake?"
Some more famous memes you might remember are advertising catch-phrases like "where's the beef?" and "plop plop fizz fizz". They are memes because their use spread way beyond their uses in commercials. How about "is that your final answer" from Who Wants to be a Millionaire? People imitate Donald Trump doing the cobra thing with his hand and saying, "you're fired."
Memes can also be behaviors - like jogging with headphones. At one point people just ran; along came the Sony Walkman and everything changed. Emailing people is a me by, enforced by, or passed on within a group is a meme. A belief is simply anything that is held to be true (even if it is true). Religious, social, cultural, and political groups pass lots of belief-memes.
So what does this have to do with your small business marketing? You might create a meme that lives on beyond your advertising and marketing. Maybe you come up with a catchy slogan, a jingle, or a new behavior that people pass on. It might become part of your word of mouth marketing campaign.
# # #
Look for the memes around you, and look to how you might make your own marketing meme-worthy.
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