If you're like most Internet marketers, you wouldn't hire
a copywriter for most of your projects--and for good
reasons, too. First, you know that most of your projects are
simply too small to bring in a high-powered copywriter and
pay them $50-100 per page.
And second, few others know your product and your market as
well as you do. No matter how hard you try to convey
important points about your product to the copywriter, you
know you'll lose something in translation.
So what can you do? Your first option is to continue to
write sub-par copy for most of your sales letters; and
simply hope that it will do the trick.
However, if you're more realistic with yourself, you'll
probably quickly see the problem with doing this--namely,
that you're leaving hundreds or even thousands of dollars on
the table every time you create a sales page that converts
1%, rather than 2% or 3%.
And this is precisely why you must learn the art of
copywriting: it will not only save you money, but it will
also ensure that you have a master copywriter working on
every project you initiate.
Above all else, mastering basic writing skills is important.
No matter how persuasive you are verbally, if you cannot put
those words into clear, thoughtful, grammatically correct
writing, your arguments may prove more off-putting than
And this is precisely why I recommend developing your basic
writing skills before you try to delve deep into copywriting
and other forms of sales writing.
When it comes to copywriting, no one is going to be
impressed by your good grammar. In fact, no one will notice
your grammar at all unless it is bad. And this is precisely
why it is important to think about good grammar being the
starting point for any sales letter--not a lofty goal to
If you have a weak background in writing, there's a good
chance you are frequently making grammatical errors that
most readers perceive as a poor reflection on you. For
instance, you might use sentence fragments often; or you
might have subject-verb agreement issues. Either way, you
are probably repeating these mistakes again and again
without even noticing it.
In fact, writers make these mistakes all the time. And when
they do, it not only makes them look bad, but it can even
confuse the reader by providing the wrong information.
So what can you do about it? You can start by identifying
your areas of weakness; and then practicing grammar drills
Doing "grammar drills" isn't on the top of the list of the
things you want to spend your weekend doing, but if you
truly aspire to be a MASTER copywriter--not a mediocre
copywriter--you must start by mastering grammar first.
As with most things in life, your time is probably best used
concentrating on your problem areas. So, rather than
re-learning English grammar in its entirety, you should
eliminate your weaknesses.
Published At: Isnare.com Free Articles Directory -